Harbour: Mobile App for the British Neobank
A modern finance tool crafted for people who move fast and demand clarity. Every screen built with intention, every action effortless.
Service 06
SEO & Conversion Growth
Technical SEO, local visibility, AI search presence and conversion testing — the work that turns traffic you already pay for into revenue.
A beautiful site that nobody finds is a brochure. We make you findable — technically, locally, and inside AI answers — then make sure the visit ends in a conversation, a quote or a sale.
What we do
What this engagement covers
- Technical SEO Architecture
- On-Page SEO & Structured Data
- Local & Multi-Location SEO
- AI Search Visibility (AEO & GEO)
- Analytics, Tracking & Dashboards
- Conversion Rate Optimisation
- Performance & Core Web Vitals
- Content & Competitor Audits
Outcomes
What you get
Every engagement is measured against these three outcomes, not against a deliverable list.
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01
Found for the right queries
Architecture and content that match how people describe the problem, not how you describe the product.
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02
Present in AI answers
Structured, citable content that AI assistants can read, quote and attribute correctly.
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03
Traffic that converts
Measurement in place, friction identified, and experiments that turn a visit into a conversation.
Process
How we deliver this service
The same four stages we use across brand, web and product work.
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01
Research & Problem Discovery
We identify your real business challenges, constraints and goals before design begins. Strategy and research are invested in before a single pixel is placed.
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02
Design Strategy & Concepting
We shape the solution early, aligning strategy and concept before moving into execution, so the first direction is the one you ship.
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03
Scalable Design Logic
If a design does not work at scale, it does not work. We refine it until it does — with real content, real devices and real teams in mind.
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04
Delivery & Supervision
We document the system clearly and oversee implementation, ensuring everything is built as intended and handed over ready to run.
Handover
What you receive
Everything is transferred with the documentation to run it without us.
- Technical and content audit with prioritised roadmap
- Keyword and intent map
- On-page implementation and internal linking plan
- Local and multi-location optimisation
- Schema and AI-answer readiness
- Analytics dashboard and conversion test roadmap
Related work
Where this discipline shows up
A sample of the engagements where this work has been delivered end to end.
La Marine: Brand Identity, Strategy & Packaging
Where the ocean keeps its secrets, La Marine finds its power. A brand world inspired by a mythical ocean flower, turning deep-sea ingredients into timeless beauty.
New Codes: Where Web Meets Digital Couture
A digital fashion playground merging couture attitude with tech minimalism — fluid, modern and visually indulgent.
Questions
About seo & conversion growth
How long until we see movement?
Technical fixes often show within weeks. Competitive content takes three to six months to compound, and we report on leading indicators weekly so you are never guessing.
Do you do local SEO as well?
Yes. We handle Google Business Profiles, local landing pages, location pages and citation consistency, including multi-location rollouts.
What does AI search visibility mean?
It means structuring your content so assistants such as ChatGPT and Google AI Overviews can retrieve, trust and cite it correctly when buyers ask questions directly.
Is this a one-off project or ongoing?
Both are available. We run audits and roadmaps as projects, and monthly retainers for teams that want the work compounded continuously.
Keep exploring
Services that pair well with this one
Web Design
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Web Development
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Design Systems
A design system is not a file of buttons. It is the agreement between teams about how decisions get made. We build the components, the rules and the documentation…
Next step
Ready to scope seo & conversion growth?
Tell us where you are and where you want to be. An account manager will reply within one business day with a project outline.