Harbour: Mobile App for the British Neobank
A modern finance tool crafted for people who move fast and demand clarity. Every screen built with intention, every action effortless.
Service 01
Brand Identity Design
From naming and positioning to a complete visual system, we design identities that stay coherent as your company grows, pivots or enters new markets.
A brand identity is not a logo file. It is the set of decisions that lets a company look like itself on every surface — from a pitch deck to a shipping box. We build that system from the strategy up, so your team can use it without us in the room.
What we design
What this engagement covers
- Brand Strategy
- Naming & Verbal Identity
- Logo Design
- Visual Identity Systems
- Iconography & Product Branding
- Packaging Design
- Investor & Sales Pitch Decks
- Brand Guidelines & Brandbooks
Outcomes
What you get
Every engagement is measured against these three outcomes, not against a deliverable list.
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01
One system, every channel
Colour, type, layout and tone documented so marketing, product and web all sound like the same company.
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02
Differentiation you can point at
A visual language built from your positioning, not from what is already crowding your category.
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03
Assets your team can use alone
Templates, exports and clear rules, so you stop waiting on a designer for a one-off asset.
Process
How we deliver this service
The same four stages we use across brand, web and product work.
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01
Research & Problem Discovery
We identify your real business challenges, constraints and goals before design begins. Strategy and research are invested in before a single pixel is placed.
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02
Design Strategy & Concepting
We shape the solution early, aligning strategy and concept before moving into execution, so the first direction is the one you ship.
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03
Scalable Design Logic
If a design does not work at scale, it does not work. We refine it until it does — with real content, real devices and real teams in mind.
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04
Delivery & Supervision
We document the system clearly and oversee implementation, ensuring everything is built as intended and handed over ready to run.
Handover
What you receive
Everything is transferred with the documentation to run it without us.
- Primary and secondary logo suites with clear-space and sizing rules
- Type and colour system with accessibility guidance
- Iconography and graphic device library
- Brand guidelines document (digital and printable)
- Source files and organised export library
- Template starter kit for decks, documents and social
Related work
Where this discipline shows up
A sample of the engagements where this work has been delivered end to end.
La Marine: Brand Identity, Strategy & Packaging
Where the ocean keeps its secrets, La Marine finds its power. A brand world inspired by a mythical ocean flower, turning deep-sea ingredients into timeless beauty.
New Codes: Where Web Meets Digital Couture
A digital fashion playground merging couture attitude with tech minimalism — fluid, modern and visually indulgent.
Questions
About brand identity design
How long does a brand identity take?
A focused identity for a growing company usually runs six to ten weeks from kickoff to final guidelines. Timelines depend on how many territories we explore and how quickly decisions land, not on the size of our team.
Do we get the source files?
Yes. Every project transfers full ownership of the source artwork and an organised export library in the formats your team and printers actually need.
Can you work with our in-house marketing team?
Yes, and we prefer to. We design the system, document it clearly and train your team so they can produce on-brand work without waiting on us.
Do you also design packaging and print?
We design packaging structure, artwork and print-ready files, and coordinate with your production partners through final press approval.
Keep exploring
Services that pair well with this one
Web Design
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Design Systems
A design system is not a file of buttons. It is the agreement between teams about how decisions get made. We build the components, the rules and the documentation…
SEO & Conversion Growth
A beautiful site that nobody finds is a brochure. We make you findable — technically, locally, and inside AI answers — then make sure the visit ends in a…
Next step
Ready to scope brand identity design?
Tell us where you are and where you want to be. An account manager will reply within one business day with a project outline.